From Logo to Launch
For 18 years, I’ve worked with small businesses to build brands that feel clear, consistent and built to grow with them.
The Brand Blueprint is the foundation of that work, a complete brand system that brings your visual identity together so everything feels connected and intentional.
Every element is designed by hand, creating original work that reflects your business with clarity and care.
When we're finished, you'll have more than a collection of logos and
brand assets. You'll have a clear brand system that helps your business
feel professional, recognizable and ready for whatever comes next.
If you’re ready to build a brand that holds together across web, social and print, this is where to begin.
Here is the foundation your business will be built on.
Brand Strategy
Discovery Session
Brand Questionnaire
Audience & Positioning Insights
Mood Board Creation
One Custom Logo Concept
Client Feedback Session
Two Revisions to Final Custom Logo*
Brand Creation from Final Logo
Brand Identity
Primary Logo
Secondary Logo
Brand Mark/Icon
Color Palette
Typography Selection
Brand Assets
Social Profile Image
Supporting Graphics
Brand Patterns or Elements
Brand Guide PDF
Business Card, Front Design Only
Final Deliverables
Web & Print Files
PNG, SVG, PDF & EPS Formats
Brand Tool Kit Files via Dropbox
Sizing Guidelines Worksheet
One-hour Chat Session
Why Clients Choose The Brand Blueprint
Instead of receiving a logo in isolation, you'll walk away with a complete brand system
designed to help your business look professional, cohesive and recognizable wherever
your customers encounter it.
Production Time: 2 to 3 weeks
What It’s Like to Work Together
Branding doesn’t have to feel overwhelming. My process is designed to be clear, collaborative and supportive from start to finish.
We begin with conversation, getting to know your business, your goals and where you’re headed. From there, I guide the strategy and design process, shaping a visual identity that reflects your story and connects with the people you want to reach.
You’ll walk away with a brand that not only looks good, but feels aligned, makes sense for your business and is built to be used with confidence.