Brands built to last, not just look good.
Thoughtful branding for small businesses, from logo to launch.
A strong brand does more than look good, it creates clarity, builds trust, and gives you the confidence to
show up consistently across everything you do. With over 17 years of experience, I help small businesses and
creative entrepreneurs build usable, well-crafted brands designed with intention, clarity, and real-world
application in mind. Whether you’re just getting started or ready for a full brand refresh, my process
is collaborative, guided, and built to support you long after launch.
Explore the Brand Package options below to find the right fit for your business.
Branding Packages
Starter Brand · For Early-Stage Businesses
Every big dream starts small, just like the Saltmarsh Sparrow.
This package offers a simple, professional brand foundation for businesses just getting
off the ground. Perfect for makers, artists, Etsy sellers, and early-stage businesses who need
a polished logo and clear visual direction without overbuilding.
This package is right for you if:
You’re just getting started or re-branding on a budget
You need a professional logo without the overwhelming feelings
You sell on Etsy, at markets, or are launching something small but meaningful
You want a solid foundation you can build on later
This package is not for you if:
You need multiple logo variations or brand assets
You want in-depth strategy or marketing support
You’re ready for a full brand system
Includes:
Creative consultation
Mini style board
One custom logo concept
One round of revisions
Mini brand guide (logo, color, typography)
One social media circle icon
Final files delivered for print + digital use (.pdf, .jpeg & .png)
Timeline: 2 weeks
This package is right for you if you’re starting small but want to start well.
Signature Package · Most Popular
A complete, polished brand identity designed to grow with your business. This package
includes everything you need to show up consistently such as multiple logo variations, brand assets,
social media icons, and a clear brand guide, plus education so you can use your brand with confidence.
This package is right for you if:
You’re ready to show up consistently across web, social, and print
You want a polished, professional look that reflects your growth
You’re tired of piecing things together yourself
You want guidance on how to actually use your brand assets
Includes:
Creative consultation
Mood board creation
Two custom logo concepts
Brand refinement and revisions
Primary logo, alternate logo, and submark
Color and typography system
Social media icon + custom graphic assets
One-sided business card design
Brand guide + brand education session
Final files delivered in all necessary formats
Timeline: 2–3 weeks
This package is right for you if you’re ready to stop piecing things together and want a brand you can confidently use everywhere.
This package is not for you if:
You need deep brand strategy or extensive custom assets
You’re re-branding a large or complex business
Strategic · Elevated · Long-Term
A fully realized brand system for established businesses ready to invest in long-term clarity, consistency, and growth. This package goes deeper into strategy and execution, creating a cohesive brand built to support where your business is headed next.
This package is right for you if:
You’re an established business ready for a long-term brand system
You need strategy, depth, and flexibility as you grow
You want a brand that feels confident, cohesive, and future-proof
You’re ready to invest in clarity at a higher level
This package is not for you if:
You’re still experimenting or early in your business
You’re looking for a quick or lightweight solution
Includes:
Brand strategy session
Creative consultation + style board
Two custom logo concepts
Full logo system (primary, alternates, submarks)
Color and typography system
Custom patterns, icons, and digital assets
Business card design (up to five employees)
Thank you card or postcard setup
Email signature design
Brand guidelines book
Brand education session
One page, Squarespace website
All files delivered for print, web, and digital use
Timeline: 3–4 weeks
This package is right for you if you’re ready for a strategic brand system that supports where your business is headed next.
What It’s Like to Work Together
Branding doesn’t have to feel overwhelming. My process is designed to be clear, collaborative, and supportive from start to finish.
We begin with conversation. Getting to know your business, your goals and where you’re headed. From there, I guide the strategy
and design process, creating a visual identity that reflects your story and connects with the people you want to reach.
You’ll walk away with a brand that not only looks good, but makes sense, feels aligned, and is built to be used with confidence.
Not Sure Which Branding Package Is Right for You?
Answer a few quick questions and I’ll help guide you toward the best next step for your business. No pressure, no guessing, just clarity before you commit.