Hi, I’m Tammy Fluech, founder and principal designer of Typebird Creative.
I help small, creative businesses build clear, confident brands that actually work in the real world. Through a thoughtful blend of brand strategy, storytelling and hand-crafted design, I create identities that feel natural to use, not just nice to look at.
With over 17 years of experience in brand design, I’ve learned that strong branding isn’t about trends or perfection. It’s about clarity. When your brand is clear, you show up with confidence, make better decisions and connect easily with the people you’re meant to reach.
My role is to guide you through that process. Translating who you are and what you offer into a brand you understand, trust and can use every day, from logo to launch.
I’m based on the Georgia coast and collaborate with clients coast-to-coast. If you’re ready for a brand that feels aligned, usable and built to grow with you, you’re in the right place.
Why I Do This
I believe branding should make your work easier, not more confusing. Too many creative business owners feel unsure about how to use their brand, explain what they do, or show up consistently and that uncertainty holds them back.
I do this work to bring clarity to the process. When your brand is thoughtfully built and easy to understand, it becomes a tool you can rely on, not something you second-guess. My goal is to help you feel confident using your brand every day, so you can focus on growing your business with intention.
Meet Otter!
Otter is Typebird Creative’s mascot. He used to be an employee, but let’s face it , he doesn’t do too much but sleep. Mascot is definitely a better role and less pressure.
Sometimes he accompanies me to the office and some days he sleeps in. Either way, he will never come to the office without sending you an email and making sure you are ok with. We know people may be allergic or perhaps afraid and we respect that. If you would like Otter to sit in on your meeting for emotional support, that can be arranged too lol.
Always remember, adopt don’t shop. Otter and his three dog siblings and three cat siblings were all rescued from local shelters here in Brunswick, Georgia. Consider adopting your best friend soon!
This was my little bird friend. It was a White-eyed vireo which is actually no longer the bird in the Typebird logo. Since we live in Georgia now, I have a connection with Bluebirds.
We even have a box in the backyard for them to nest. It happens about twice a year. We have seen over 53 babies fly away. New chapters happen all the time.
What’s Up With the Name Typebird?
Originally, the name I picked years ago was Fiber Based Design. I started in the realm of photography so the darkroom was my happy place. When I printed my own work, my favorite paper to print on was called fiber based paper. Makes total sense right? Not exactly.
Everyone thought I was a textile designer. Looking back on it, I totally get it. In the moment I was blinded because I loved the idea so much.
Once I accepted the name’s fate, it was easy to move on. Finding a new and improved name was a challenge. During all of this my was going through his battle with cancer. He got it from Agent Orange when he was in Vietnam and he was fighting to beat it tooth and nail. Eventually, it progressed so the idea of the name change took a back seat.
One night on the way home from visiting my mother’s retirement home for Thanksgiving, we had a good three hour drive home. My husband and I just brainstormed ideas. Finding time with toddlers was rare, you had to take the moment when you could. While searching for a real turkey dinner (the retirement home food was quite mushy) we pressed on.
During that time my husband said, what about Typebird? You love birds, they mean something to you and you are obsessed with typography. He wasn’t wrong and it did have a ring to it. I wrote it down to continue thinking about later. Side note, no dinner was ever found. That is the year we ate Lunchables from a gas station for Thanksgiving dinner.
Not long after this, my dad passed away. A little bird came the day after his funeral and sat on a tree branch over our driveway. That bird was there every evening for three weeks. Three whole weeks. I know because I kept a calendar. I checked on it every night after I put the kids to bed. One night I said to my husband. I wonder what type of bird it is.
And that is how Typebird was born.
