Not knowing where to begin your brand journey is quite common. Many aspiring small business owners struggle with getting started. It is also the exact reason why you hire an experienced designer to help guide you. I have noticed a pattern over the years. Clients explain they get overwhelmed and panic before they even can begin their branding experience. They give up, focus on something else and rush into making bad choices. These choices can come back and haunt you down the road. I am here to stop that cycle. Let me walk you through what the branding process looks like.

Recently, I was asked to help host the volunteer award breakfast for my friends at Keep Golden Isles Beautiful. I have been a board member for a few years and was happy to lend a hand. As I served coffee and orange juice, I smiled and was happy to meet new faces.

Recently opened on St. Simons Island, Georgia, Cabana is a unique swimwear destination. Not only do they sell beautiful swimsuits and sundries but also stylish shoes, and unique accessories.

When someone understands the value of a brand from the get go, as a designer, you already feel like you are winning! Working with Manning on this brand was so fun! She had a vision, even as a young entrepreneur, this girl knew where she was headed!

How much is a logo?

I get this question all the time. My answer is almost always the same. I don’t do just a logo; I work with clients to create their brand!

What is the difference? A brand is your business on so many levels that often begins with the visual form. It also includes wording and research such as what do you stand for or even who is your target market? From your business card to your website, to social media and brick and mortar the way you speak to customers through your brand story and marketing is essential. You want those customers on repeat and the way you do that is through consistency and trust.

I'm excited to share an update on my branding process. In response to evolving client needs, I've recently refined my approach. Moving forward, I'm shifting from mood boards to style boards. Why the change? Style boards allow us to delve deeper into your brand from the get go, ensuring we focus on your unique brand story right from the start.

This month I got to do a fun project for my friends at Keep Golden Isles Beautiful highlighting their event with the Audubon Society. They wanted me to create an identification sheet to share with everyone. I decided to also create a coloring sheet in case there were any little ones about. Please feel free to download it and plan a trip to the beautiful Golden Isles today!

With Valentine’s Day on Wednesday, I thought you might like to have so some fun cards to share around the office or in your personal life! We all have the one co-worker who we can’t stand, the best friend you have known since childhood, the person who may be your mentor and not even know it. Valentine’s Day is not about diamonds, red roses or gifts for me. It is about telling people you are loved, showing how much you care and lifting people’s spirits. Enjoy the day, go about it with love and serve these little beauties up to those who deserve a good, hearty laugh. Click here to download them now.

Maybe someday someone will see life in this old building and nectar will flow again. One can never have too much honey, I would surely buy some if I was driving along.

I am always grateful to meet mew clients who are passionate about their dreams. Sometimes, I even make a friend in the process. When Janae came to me with the idea of a virtual used book store I could not have been more thrilled. Books are one of my favorite things, especially old books.